How suggestions work

What a suggestion is

A suggestion is a topic for a text that inConcept sets out for you: an article in a trade journal about your sector, a trade fair three weeks from now, a new rule from the regulator. Each suggestion carries a line on why it fits you, and one of five levels: highly relevant, strongly relevant, relevant, somewhat relevant or less relevant. What is new and relevant comes first.

You find them in inConcept under Suggestions. If you want to do something with one, a single click starts a conversation with the suggestion as its occasion.

Where they come from

• News sources. Trade journals, news sections, regulators, trade associations and competitors. inConcept reads them every hour. Pick them from the catalogue, from the recommendations for your sector and region, or give a site's address yourself.
• Calendars. A calendar you follow in Google Calendar, Outlook or iCloud, an imported .ics file, or a calendar of your own that you keep in inConcept. inConcept reads them every morning and puts the days on the calendar. What falls within six weeks and fits your brand becomes a suggestion. inConcept keeps the public holidays and theme days itself; those need no connecting.

How inConcept judges

inConcept reads every new item against your organisation's profile: your sector, your region, what your brand is about. It gets a level and a line on why: the better it fits, the higher the level. An item loses its place as it ages, because last week's news rarely carries a text any more.

Learning from your judgement

• Thumbs up. Say briefly what you want to do with it, and inConcept opens the conversation with that line. It remembers what does interest you.
• Thumbs down. Say briefly why it is not for you. inConcept learns from it, so items like it no longer come first.
• Rules of your own. What inConcept should always or never put forward, you write down as a rule, such as "skip job openings". Your own rules weigh most, then what inConcept learned from your thumbs.

What inConcept learned is under the settings on Suggestions, and you can change or forget every lesson.