From €99 a month for three writers, with unlimited brands and reviewers. Work out below what it costs for your team.
3 writers, up to 150 texts a month
Every extra writer is €29 a month and makes room for up to 50 more texts.
Included
Cancel any month after that.
“I write on behalf of different clients every day. In inConcept I switch brand and person in a few clicks. It makes stepping into my clients' shoes so much easier.”

Create an account and enter your website, and inConcept sets up your brand and tone of voice straight away. It costs nothing and needs no credit card. After that you keep trying for seven days, with room for up to 150 texts.
Start free brand analysisAgencies and freelancers who look after communication for clients work from one team and earn commission on every client.
See the partner programmeNo modules or tiers. Every plan gets everything inConcept can do, including what we add later.
No text that reeks of AI, but the tone of your brand and of the people who sign.
Brand analysis
Reads your website and captures your brand voice from it.
A voice per brand
Every brand sounds like itself, even when you manage several.
Personal voice
A text sounds like the person who signs it.
inConcept doesn't start from a blank page, but from what's going on at your end.
Suggestions from your sources
Follows the news that matters to you and suggests topics.
Working from a brief
Every text around one occasion shares the same context.
Past work as reference
Existing texts show how you like things done.
You stay in control, from first draft to publication.
Review and approval
Colleagues read along, comment and sign off.
Roles and permissions
Decide who writes, who reviews and who publishes.
Publish and export
Through connections with your channels, or as Word or PDF.
One-off purchases, added instantly. These credits stay in your account for as long as you're subscribed.
€25
€0.25 per credit
Up to 20 blogs or 50 social posts
€69
€0.23 per credit
Up to 60 blogs or 150 social posts
€199
€0.20 per credit
Up to 200 blogs or 500 social posts
Mostly need more texts, not more people writing? Then topping up works out cheaper than an extra writer.
Seven days of inConcept, no credit card. You create an account, enter your website and inConcept starts the brand analysis right away. In those seven days you have room for up to 150 texts, three writers and as many brands as you like. Want to continue, then you pick a subscription.
Anyone who generates or edits text: your own team, a freelancer or an agency working for you. People who only read, comment or approve are free and unlimited.
It's what you spend to have a text written, and the price follows the length: 1 credit per 100 words, minimum 2. So a social post costs 2 credits, a press release 4, a five-minute speech 8. A newsletter is charged per item in it. You see the cost before you start.
No. Rewrite, shorten, change the tone or ask for a different angle as often as you like, and if a text doesn't work out, have it written again. You pay per text you start, not per attempt. Only if you make a text a lot longer do you pay for the extra length, because that is new text.
Your balance is in your settings and topping up takes a few clicks. Texts already underway are finished as normal.
Monthly credits are for that month. Credits you top up never expire while your subscription runs, and monthly credits are always used first, so what you paid extra for is never lost.
No. One organisation is one subscription and brands are unlimited. They share the same writers and credits, and every brand keeps its own brand voice. Only a part that truly stands on its own, with its own team and its own news, gets its own subscription.
Always, both ways. Adding a writer takes effect immediately and you only pay the difference for the rest of the period. Removing a writer takes effect on your next billing date. Everything you have published stays yours.
With iDEAL, credit card or SEPA direct debit. Prefer to pay by invoice, for instance through your purchasing department? Get in touch and we'll arrange it.
Personal and organisation data is stored in the EU. For writing, inConcept uses AI models in the US, and what goes there is anonymised. Your data is not shared with others and stays in your own environment.
From the analysis of your website and your own texts. Every brand gets its own brand voice and every person their own personal voice. A colleague using it for the first time still writes text that sounds like you, because the voice is captured in your organisation and not in whatever someone happens to type.