# How suggestions work

## What a suggestion is

A suggestion is a topic for a text that inConcept sets out for you: an article in a trade journal about your sector, a trade fair three weeks from now, a new rule from the regulator. Each suggestion carries a line on why it fits you, and one of five levels: highly relevant, strongly relevant, relevant, somewhat relevant or less relevant. What is new and relevant comes first.

You find them in inConcept under Suggestions. If you want to do something with one, a single click starts a conversation with the suggestion as its occasion.

## Where they come from

- **News sources.** Trade journals, news sections, regulators, trade associations and competitors. inConcept reads them every hour. Pick them from the catalogue, from the recommendations for your sector and region, or give a site's address yourself.
- **Calendars.** A calendar you follow in Google Calendar, Outlook or iCloud, an imported .ics file, or a calendar of your own that you keep in inConcept. inConcept reads them every morning and puts the days on the calendar. What falls within six weeks and fits your brand becomes a suggestion. inConcept keeps the public holidays and theme days itself; those need no connecting.

## How inConcept judges

inConcept reads every new item against your organisation's profile: your sector, your region, what your brand is about. It gets a level and a line on why: the better it fits, the higher the level. An item loses its place as it ages, because last week's news rarely carries a text any more.

## Learning from your judgement

- **Thumbs up.** Say briefly what you want to do with it, and inConcept opens the conversation with that line. It remembers what does interest you.
- **Thumbs down.** Say briefly why it is not for you. inConcept learns from it, so items like it no longer come first.
- **Rules of your own.** What inConcept should always or never put forward, you write down as a rule, such as "skip job openings". Your own rules weigh most, then what inConcept learned from your thumbs.

What inConcept learned is under the settings on Suggestions, and you can change or forget every lesson.

## Two kinds of source

- [News sources](https://inconcept.ai/en/docs/suggestions/news-sources): Trade journals, news sections, regulators and competitors. Pick from the catalogue, or give a site's address.
- [Calendars](https://inconcept.ai/en/docs/suggestions/connect-calendar): Google Calendar, Outlook, iCloud or any other public calendar. The days land on the calendar and can become a suggestion.

## Frequently asked questions

### How often does inConcept read my sources?

News sources every hour, calendars every morning. A new news source is read the moment you follow it.

### Which items become a suggestion?

Items and days that fit your brand. inConcept judges each item against your profile, adds a line on why it fits you, and gives it one of five levels, from highly relevant to less relevant.

### How do I see less noise?

Give a suggestion a thumbs down and say briefly why, and inConcept learns from it. If something should always be skipped, write it down as a rule of your own. Narrow a broad source with a filter.

### Do my private appointments reach inConcept?

No. An appointment you mark private in Google or Outlook is not taken over. inConcept stores the calendar's address encrypted and shows it nowhere.

### Who can add sources?

News sources are added by whoever may change the organisation's settings. Calendars are connected by whoever may manage campaigns. Everyone in the organisation sees the suggestions.